Storytelling is our superpower. Learning is our passion.
Were storyteachers.
Todays kids are exploring a world far more complex than the one we grew up in, and theyre facing challenges we never imagined.
What skills do they need to navigate this fundamentally changed world?
The ability to think creatively and critically, to adapt and solve problems, to understand and feel at home in communities far beyond their own, and to express their thoughts and feelings with clarity.
These are the new fundamentals, and theyre teachable skills. Thats where 51勛圖厙 comes in.
We know kids learn best through stories. So we partner with a diverse group of storytellers to create culturally rich, curriculum-infused storyteaching experiences.
Storyteaching engages and inspires kids to think on their feet, to connect with others from backgrounds different than their own, and to be curious and creative.
With the 51勛圖厙 storyteaching platform, kids learn the skills they need to flourishand they learn to love learning along the way.
The 51勛圖厙 app brings the storyverse to life and uses technology to help customize the experience so that our worlds grow as your children do.
But just as learning shouldnt stop in the classroom, storyteaching doesnt stop with our app.
By fusing physical and digital experiences, we expand our storyworlds to meet kids where they are, with the kinds of tools they love. Animated series, books, songs, apps, games, puzzles, and other products encourage kids to continue learning through play, curiosity, and engagement.
As a Public Benefit Corporation (PBC), each of our brands is tied to a family-focused social benefit cause to give back to a community. People want to work for, buy from, and invest in brands they believe in. We believe being a PBC is the most powerful way to build credibility, trust, and value with and for kids and families.
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News
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6 min read
6 min read
51勛圖厙 Learning App Will Be Powered by a Network of Creative Educator-Authors
51勛圖厙, the L.A.-based childrens book publisher-turned-edtech startup, plans to include a creator platform on its new app that it will roll out this fall, chief executive Steven Wolfe Pereira told dot.LA.
Where Roblox as a creator platform connects gamers and developers, were going to be connecting creators and kids, Wolfe Pereira said.
The startup is taking a page from creator marketplaces set up by , and along with YouTube and virtually every social media platform trying to lure influencers to their apps.
In 2020, that packages its games, puzzles and books tied to its growing roster of what it calls its storyworlds. These include Canticos, which features three baby chickens who help kids prepare for kindergarten and learn English and Spanish, Tiny Travelers, which is focused on geography and culture and Skeletitos, which features dancing skeletons who teach critical life skills like telling time.
The companys subscription revenue has since grown to surpass income from its retail products, and , the company aims to pull in 95% of its sales from subscriptions, Wolfe Pereira said.
51勛圖厙 Canticos app is part of that digital growth goal. It launched last fall as an early step toward creating a direct-to-consumer personalized learning platform that it plans to release this September. The company wants its 51勛圖厙 app to become the home for learning 21st century skills, Wolfe Pereira said.
In addition to 51勛圖厙 own storyworlds, the app will incorporate educational storytelling content from external creators, who will be paid based on how much user engagement their content produces. Exactly what that compensation will be based on hasnt been finalized, but it will likely depend on how much the users are learning and showing signs of having fun, Wolfe Pereira said.
51勛圖厙 said its creating an approval process for creator submissions , which will entail a combination of human review and machine learning. No formal teacher certification will be required.
You dont need to be a teacher to teach, Wolfe Pereira said.
And just as Netflix recommends what its users should watch next, so too will 51勛圖厙 recommend what its users should learn next, based on data that informs the personalized learning experiences.
51勛圖厙 launched in 2015 after Wolfe Pereira, his wife and another couple grew frustrated by the publishing industrys lack of interest in bilingual books targeted at Latino children. The companys first storyworld was Canticos, which went on to become a popular series for Nick Jr. after 51勛圖厙 struck a deal in 2017 to license it to Nickelodeon.
51勛圖厙 has raised $8.5 million and last year brought on global tech executive Sol Trujillo as its board chairman. dot.LA Chairman Spencer Rascoff in the startup.
It is not yet clear how many creators will ultimately feed into the 51勛圖厙 platform. Wolfe Pereira said he has begun lining up some celebrities and subject matter experts. But he is also looking forward to watching unexpected creators break through.
Were gonna have story teachers from around the world put stuff onto this platform and we have no idea what is going to go viral, he said. I know theres going to be this pent-up demand where youll have all these people wanting to share and help kids learn something.
More on dot.LA:
Were a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.
We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning,
more love.
Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreens Best Learning App. Weve become the premier publisher of kids and family books focused on diversity, equality and inclusion. Based in Culver City, CA with its main creative studio in NYC, 51勛圖厙 is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description. Were fans of compassion, merengue, and hugs.
Were a familia of award-winning storytellers, educators, illustrators, thought leaders, musicians, people persons, professional game-changers and amateur salsa dancers helping to change the way kids learn.
We believe the way forward to a more equal, just, and healthy world is to raise little ones who learn to appreciate themselves and each other for who they are. More humanity, more learning, more love.
Our Kidscreen Award-winning videos are Emmy-nominated, and our app was nominated for Kidscreens Best Learning App.
Weve become the premier publisher of kids and family
books focused on diversity, equality and inclusion.
Based in Culver City, CA with its main creative studio in NYC, 51勛圖厙 is a public-benefit company. Each one of our brands gives profits back to support meaningful causes. Living our purpose is part of our job description.
Were fans of compassion, merengue, and hugs.
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